When I first launched my business in 2009, I was adamant about keeping a wall up between my professional and personal social media lives. My black-and-white stance has softened quite a bit to shades of gray, but generally speaking, the boundary still exists.
If you’re new to small business ownership (congrats for taking the leap!), here’s what I recommend (based on my experience):
Facebook: Keep ’em separate
I never post anything to my personal page about work. My friends and family all know what I do for a living. If they want to keep up with my professional life, they ask me in person. Of course, my work friends who are also social friends never need to ask – they already know.
Now, that’s not to say you should never post anything about work to your personal account. I have friends who share fun work-related stuff, like photos of meals, gorgeous views from hotel rooms, local sites they visit between business meetings, cushy seats in the first class section. I love seeing these photos – it allows me to eat and travel vicariously!
As for a Facebook Business Page, I only recommend setting one up if you are going to advertise on the platform. (I shut my business page down a couple of years ago.) With so many changes to Facebook’s algorithms, posts from business pages never show up in news feeds.
Twitter: They’re probably separate to begin with
Twitter has evolved into more of a business information/discovery tool. None of my social friends use Twitter, so I never bothered setting up a separate personal and professional presence on Twitter. My Twitter handle is under my name (I don’t have a separate one for my business), and I only post work-related stuff.
LinkedIn: Work only
I use LinkedIn strictly for work. I post nothing about my personal life here – no “this is what we did over the weekend” updates, no photos, and no videos. I am connected to social friends on LinkedIn, but not many.
Clients have been asking me lately if they should set up a LinkedIn company page, and since we’re on the subject, I might as well address it. Yes, but only because a backlink to your website will help with SEO. LinkedIn company pages have limited functionality compared with a regular profile page.
Instagram: One account is probably fine
I don’t have a separate personal and professional account for Instagram. The cool thing about using one account for both is that it lets people get both a behind the scenes peek at your work and glimpses of your “real” life. That fluidity allows both professional and personal friends and perspective clients get to know you better.
Pinterest: Keep ’em separate
If you’re an avid pinner in your personal life, I would definitely set up a separate business account. Potential clients probably don’t care about your board of food porn – unless you’re a chef. Likewise, your established Pinterest community probably doesn’t care about your latest infographic on what makes a good app user interface – unless they’re all app developers.
Of course, this is just my opinion, but it’s working for me. I keep up with my friends on Facebook and Instagram, I’ve built thought leadership on Twitter, and I get business through LinkedIn. (I don’t really use Pinterest.)
So, what do you think. Do you agree or disagree with my recommendations on keeping your professional and personal social media lives separate? What do you do differently?
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