When it comes to social media, one of the biggest sources of confusion for small business owners is which social media sites to be on. The answer is a complicated one, and it’s one I struggled with, too. A lot of brands just look at where their audience is, but that doesn’t go far enough.
KISSmetrics recently published a blog post on this topic, and it really resonated with me. They ask not one, but four questions, to help brands discover which social media networks they should be on; I added basic things you can do to help you answer those questions.
Without further ado, here is how to find the best social media sites for small business:
Question 1: Where is my audience?
You can find your audience by conducting searches on topics relevant to your brand. Type in your top keywords for your brand, products, and services on every social media network you can think of, from the biggies – Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube – to the smaller ones – Tumblr, Vine, Reddit, StumbleUpon, SnapChat.
Look at where conversations on those topics are happening, and what people are talking about. Choose the top 2 or 3 platforms to start, or you could find yourself spread too thin.
Question 2: Where is my audience active?
Having a social media account and being active on social media are two different things. Where are the most conversations happening? How can you contribute? Remember, the more active and social you are, the more people you will reach and the easier it will be for them to find you.
Question 3: Where is my audience searching?
This goes back to my answer above around where your audience is active. People don’t just use social media to keep up with friends, family, and brands – they also use it for search. So again, the more active you are, the better your chances for popping up in search results.
Question 4: What niche social media sites should I be on?
Niche social media sites are topic-specific, and if there’s an active one that is related to what your brand does, it could end up being a huge source of leads for you. To find niche sites for your industry, do a search around “social network for ________.”
What else have you done to find the right social media networks for your small business?
If your audience is on Facebook, check out Facebook Boost to power up your presence there.
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