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Social Media

Learn tips and ideas on how social media like Twitter, Facebook, Google+, Pinterest, and Instagram can seriously boost your small business.

  • Is Your Social Media Marketing Scaring Customers Away?

    Is Your Social Media Marketing Scaring Customers Away?

    Ghouls, ghosts and goblins aren’t the only things scaring your customers this Halloween. A study of more than 1,000 Facebook, Twitter and Instagram users says your social media marketing could be...

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  • 6 Awesome Social Media Tools the Pros Use

    6 Awesome Social Media Tools the Pros Use

    I’m constantly looking for new and useful social media tools beyond the powerful features and analytics that are baked into social platforms. I also love social media dashboards that let you...

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  • Top 4 SEO Keyword Tools for Small Business

    Top 4 SEO Keyword Tools for Small Business

    Does your small businesses really, truly understand what keywords to use in online ads and on your website, social media, and your blog? Take your knowledge to the next level with one of these SEO...

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  • Social Media Statistics: How Much Time to Get Results?

    Social Media Statistics: How Much Time to Get Results?

    Do you ever wonder how much time you should spend on social media marketing to get results? A recent survey by Social Media Examiner has some social media statistics that you may find useful. Some...

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  • What Is User Generated Content and How Is It Helpful?

    What Is User Generated Content and How Is It Helpful?

    One of the small business owner’s greatest assets is their customers. The people who know and love you, buy from you and refer friends to you, engage with you on social media and read your emails...

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  • Dad, the New King of Influencer Marketing

    Dad, the New King of Influencer Marketing

    If your business targets parents as customers, you already know that mothers are super active on social media. However, a new study finds fathers are also highly active on social—and highly...

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  • 4 Social Media Techniques To Get Followers

    4 Social Media Techniques To Get Followers

    In 2016, 2.3 billion people around the world and almost 80% of the U.S. population are active social media users. That figure is only set to increase in the coming years as access to the internet...

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  • How to Use Online Video to Boost Your Business

    How to Use Online Video to Boost Your Business

    Are you using online video to market your business yet? If not, you’re about to be left behind. According to The 2016 Social Media Marketing Industry Report, which surveyed over 5,000 marketers,...

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  • The Future of Social Media Marketing

    The Future of Social Media Marketing

    What does the coming year hold for small businesses in social media marketing? How do your social media marketing plans compare with your competitors’? The 2016 Social Media Marketing Industry...

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  • The Surprising Secret to Writing Viral Social Media Headlines

    The Surprising Secret to Writing Viral Social Media Headlines

    Creating a blog post, video, meme or other social media content that goes viral is every small business owner’s dream. How can you boost your chances of achieving instant fame (and massive...

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  • How to Create Visual Social Media Content

    How to Create Visual Social Media Content

    If you’re looking for ways to really boost your engagement levels on social media, you’ve come to the right place. The trick is learning how to create the visual social media content, because it’s...

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  • 9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

    9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

    There’s no denying that for most marketers, Facebook’s organic reach has declined in recent years. But that doesn’t mean you should give up on this social network just yet. Quite the contrary:...

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  • How to Find Your Audience on Social Media

    How to Find Your Audience on Social Media

    I wish I could tell you that there are two or three surefire ways to find your audience on social media. But I’d be lying. Like much of marketing, finding your audience on social media involves a...

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  • What Kinds of Facebook Posts Get the Most Engagement?

    What Kinds of Facebook Posts Get the Most Engagement?

    Are you trying to increase engagement with your small business’s Facebook posts? Social media engagement is important for increasing awareness of your business among prospective customers, but...

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  • How to Improve the ROI of Paid Social Media Ads

    How to Improve the ROI of Paid Social Media Ads

    Now that so much of social media marketing relies on paid ads, you need to make sure you’re getting your money’s worth. If you want to increase your return on ad spend (ROAS), the following eight...

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  • How to Get the Most Out of Paid Ads

    How to Get the Most Out of Paid Ads

    Because you’re a small business, you need to spend your paid ads budget wisely, whether you’re using Google AdWords or advertising on social media. These tips will ensure you get the most bang...

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  • Twitter Conversational Ads: What You Need to Know

    Twitter Conversational Ads: What You Need to Know

    Last month, Twitter announced a new addition to its ads. They’re called Twitter conversational ads, and they have the potential to make a huge impact on the effectiveness of your social media...

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  • 6 Ways Social Media Will Enhance Your Content Marketing

    6 Ways Social Media Will Enhance Your Content Marketing

    Content marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get...

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  • How Email and Social Media Can Work Together to Grow Your Business

    How Email and Social Media Can Work Together to Grow Your Business

    One thing I’ve learned over the years about small business owners – other than the fact that they are overwhelmed and time-crunched – is that they don’t understand how to weave together various...

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  • 7 Damaging Digital Marketing Mistakes Small Businesses Make

    7 Damaging Digital Marketing Mistakes Small Businesses Make

    How many social media channels do you have set up for your small business? Do you use them all? How often do you blog – and what do you blog about? Depending on how you answer the above questions,...

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