Social Media

Learn tips and ideas on how social media like Twitter, Facebook, Google+, Pinterest, and Instagram can seriously boost your small business.

  • Should Vero Be Part of Your Social Media Marketing Strategy?

    Should Vero Be Part of Your Social Media Marketing Strategy?

    Wondering what's up with the buzzy new social network, Vero? Here's what small business owners need to know.

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  • What Is UGC and How Can It Boost Your Sales?

    What Is UGC and How Can It Boost Your Sales?

    Is your e-commerce business making the most of user-generated content, or UGC? Here's what you need to know.

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  • 7 Tips for Marketing With Social Video

    7 Tips for Marketing With Social Video

    Social video is becoming a bigger and bigger influence in what consumers buy. Here's how you can get the most from marketing with social video.

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  • What Is Social Listening and How Can It Help Your Business?

    What Is Social Listening and How Can It Help Your Business?

    Are you taking advantage of social listening to connect with prospects and customers? Here's how to put social listening to work for your business.

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  • 16 Tips for Getting Better Results From Your Facebook Posts

    16 Tips for Getting Better Results From Your Facebook Posts

    What types of posts get the best results on Facebook? Here are 16 tips to boost your engagement.

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  • The Biggest Social Media Marketing Mistakes You Might Be Making

    The Biggest Social Media Marketing Mistakes You Might Be Making

    You're using social media to market your business--but are you using it right? Learn which social media mistakes are most common and how to avoid them.

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  • Friday Forum: What’s Your Biggest Social Media Marketing Challenge?

    Friday Forum: What’s Your Biggest Social Media Marketing Challenge?

    Most small business owners use social media marketing--but they're not sure how well they're doing. What's your biggest challenge with social media marketing?

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  • How to Boost Your Sales With Social Video

    How to Boost Your Sales With Social Video

    Want to get more attention than a Super Bowl commercial? Try marketing your business with social videos.

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  • Is Your Social Media Marketing Scaring Customers Away?

    Is Your Social Media Marketing Scaring Customers Away?

    Ghouls, ghosts and goblins aren’t the only things scaring your customers this Halloween. A study of more than 1,000 Facebook, Twitter and Instagram users says your social media marketing could be...

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  • 6 Awesome Social Media Tools the Pros Use

    6 Awesome Social Media Tools the Pros Use

    I’m constantly looking for new and useful social media tools beyond the powerful features and analytics that are baked into social platforms. I also love social media dashboards that let you...

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  • Top 4 SEO Keyword Tools for Small Business

    Top 4 SEO Keyword Tools for Small Business

    Does your small businesses really, truly understand what keywords to use in online ads and on your website, social media, and your blog? Take your knowledge to the next level with one of these SEO...

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  • Social Media Statistics: How Much Time to Get Results?

    Social Media Statistics: How Much Time to Get Results?

    Do you ever wonder how much time you should spend on social media marketing to get results? A recent survey by Social Media Examiner has some social media statistics that you may find useful. Some...

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  • What Is User Generated Content and How Is It Helpful?

    What Is User Generated Content and How Is It Helpful?

    One of the small business owner’s greatest assets is their customers. The people who know and love you, buy from you and refer friends to you, engage with you on social media and read your emails...

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  • Dad, the New King of Influencer Marketing

    Dad, the New King of Influencer Marketing

    If your business targets parents as customers, you already know that mothers are super active on social media. However, a new study finds fathers are also highly active on social—and highly...

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  • 4 Social Media Techniques To Get Followers

    4 Social Media Techniques To Get Followers

    In 2016, 2.3 billion people around the world and almost 80% of the U.S. population are active social media users. That figure is only set to increase in the coming years as access to the internet...

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  • How to Use Online Video to Boost Your Business

    How to Use Online Video to Boost Your Business

    Are you using online video to market your business yet? If not, you’re about to be left behind. According to The 2016 Social Media Marketing Industry Report, which surveyed over 5,000 marketers,...

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  • The Future of Social Media Marketing

    The Future of Social Media Marketing

    What does the coming year hold for small businesses in social media marketing? How do your social media marketing plans compare with your competitors’? The 2016 Social Media Marketing Industry...

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  • The Surprising Secret to Writing Viral Social Media Headlines

    The Surprising Secret to Writing Viral Social Media Headlines

    Creating a blog post, video, meme or other social media content that goes viral is every small business owner’s dream. How can you boost your chances of achieving instant fame (and massive...

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  • How to Create Visual Social Media Content

    How to Create Visual Social Media Content

    If you’re looking for ways to really boost your engagement levels on social media, you’ve come to the right place. The trick is learning how to create the visual social media content, because it’s...

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  • 9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

    9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

    There’s no denying that for most marketers, Facebook’s organic reach has declined in recent years. But that doesn’t mean you should give up on this social network just yet. Quite the contrary:...

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