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Quick Tips for Small Business Owners

From viral cat videos to the latest Google updates, keep your business ahead of the curve with these quick tips, tailored exclusively for local small business owners.

  • Small Biz Tip: Will Hosting Webinars Work for My Business?

    Small Biz Tip: Will Hosting Webinars Work for My Business?

    Are you considering hosting webinars online? Before you invest in any webinar creation tools or hire a video professional, do your research to make sure webinars are a fit for your business. Here...

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  • Small Biz Tip: Why Online Video With Animals Is More Likely to Go Viral

    Small Biz Tip: Why Online Video With Animals Is More Likely to Go Viral

    Do you sometimes feel like the Internet is 90 percent cat videos? There’s a reason for that—people love animals, so much so that if you want your business’s online video to go viral on social...

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  • Small Biz Tip: What Is “Google My Business”?

    Small Biz Tip: What Is “Google My Business”?

    Is Google My Business just another rewording by the search engine giant or something a small business owner can really use to market a business? The idea is to create a more unified way for local...

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  • Small Biz Tip:  Who’s Using Smart TV and Why Should You Care?

    Small Biz Tip: Who’s Using Smart TV and Why Should You Care?

    It seems no one is satisfied with just watching TV or using a computer anymore. Connectivity is key. According to eMarketer, the audience for connected or Smart TVs is growing rapidly. Smart TVs...

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  • Small Biz Tip: Should You Consider Cable Advertising?

    Small Biz Tip: Should You Consider Cable Advertising?

    Now that online videos are all the rage, should you forget about advertising on cable television? According to the 2013 Advertisers Survey from placemedia, 89 percent of surveyed advertising...

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  • Small Biz Tip: How to Use Virtual Scratch-and-Save Coupons

    Small Biz Tip: How to Use Virtual Scratch-and-Save Coupons

    Consumers love games, especially when it means saving money on their purchases—either online or in a store. Add an element of “gamification” to your mobile coupons by making them scratch-and-save....

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  • Small Biz Tip: What You Should Know About Pinterest and Local Search

    Small Biz Tip: What You Should Know About Pinterest and Local Search

    If your business’s local search efforts haven’t been getting results, maybe it’s because you’re putting your digital dollars in the wrong, well, location. A growing number of consumers are using...

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  • Small Biz Tip: Are Mobile Wallets Finally Taking Off?

    Small Biz Tip: Are Mobile Wallets Finally Taking Off?

    When you think mobile payments, are you still thinking of attaching something to your smartphone so you can accept plastic credit card payments while you’re out in the field? If so, you should...

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  • Small Biz Tip: What Should Your Social Media Profile Look Like?

    Small Biz Tip: What Should Your Social Media Profile Look Like?

    With Twitter’s recent profile page redesign (and Facebook changing their Pages and News Feed constantly) what should your business profile look like and what information should it contain to get...

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  • Small Biz Tip: Should Your Business Offer Customers Free WiFi?

    Small Biz Tip: Should Your Business Offer Customers Free WiFi?

    Customers these days are wired 24/7, and therefore can get pretty frustrated if they can’t find free wireless while making their shopping rounds. Does that mean you should offer free WiFi in your...

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  • Small Biz Tip: What’s the Number-One Way to Get Better Email Marketing Results?

    Small Biz Tip: What’s the Number-One Way to Get Better Email Marketing Results?

    It’s all about saving for consumers who opt in to receive email marketing messages from your company. By including a digital coupon in your email, you’re increasing your odds of turning that...

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  • Small Biz Tip: Do You Need an App for Your Business?

    Small Biz Tip: Do You Need an App for Your Business?

    There’s no doubt in this digital age that you need to engage your customers, but how far does creating an app for your business really go? On the surface, it would seem that apps make sense...

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  • Small Biz Tip: What Makes a City Small Business Friendly?

    Small Biz Tip: What Makes a City Small Business Friendly?

    How welcoming do you feel your city is towards small business? According to the new Thumbtack.com (with the Kauffman Foundation) Small Business Friendliness Survey, if you aren’t in Colorado...

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  • Small Biz Tip: What Is Google Hummingbird and Why Does It Matter to Your Business?

    Small Biz Tip: What Is Google Hummingbird and Why Does It Matter to Your Business?

    Predicting consumer search behavior is like trying to predict hot trends—it’s doable, but takes a lot of research and hard work. Luckily, Google is doing a lot of the work for you; all you need to...

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  • Small Biz Tip: Are You Working Your Niche Social Media Correctly?

    Small Biz Tip: Are You Working Your Niche Social Media Correctly?

    Besides posting and tweeting your company’s news to the general social media public, have you delved into the smaller social media communities to see what’s being talked about? That means...

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  • Small Biz Tip: What Is The Best Day to Post on Social Media?

    Small Biz Tip: What Is The Best Day to Post on Social Media?

    Timing is everything, especially when it comes to social media. You could have the best tweet or post ever, but if your customer doesn’t happen to be checking social media at that time, they may...

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  • Small Biz Tip: Are You Marketing to Teens? Here’s What You Need to Know

    Small Biz Tip: Are You Marketing to Teens? Here’s What You Need to Know

    When you were a teen, you wanted to know where are all the cool kids are hanging out? As a business owner, you still want to know–that is, if you’re marketing to teens in your marketing campaigns....

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  • Small Biz Tip: When Should You Raise Prices?

    Small Biz Tip: When Should You Raise Prices?

    Here are some signs it might be time to raise your prices: Your cash flow isn’t flowing Your competitors have higher prices and sell more than you You notice your customers have become “bargain...

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  • Small Biz Tip: Are Hashtags Dead?

    Small Biz Tip: Are Hashtags Dead?

    When Twitter introduced hashtags as a way of searching tweets by topic, did it realize hashtag over-usage would become a bit of a social joke? How many hashtags are too many to use in one post? ...

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  • Small Biz Tip: 3 Steps to Successful Delegation

    Small Biz Tip: 3 Steps to Successful Delegation

    Let it go! Sometimes letting go of business tasks you think no one can do better than you can is one of the hardest lessons for a small business owner to learn. Here are 3 steps to start...

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