High-profile online security breaches at major retailers such as Target, Home Depot and Kmart are making the news seemingly every day. With concerns about the security of their personal and financial data dancing in their heads, are consumers less likely to shop online this holiday season?
With new customers flocking to your business website, you’ve got to make sure they have a good experience. What can you learn from the security challenges that major retailers are facing?
- Increase your investment in the security technologies and services you need to protect your customers from potential security and privacy threats.
- Emphasize security by prominently displaying security certificates on your business website’s home page as well as on checkout pages.
- Communicate with customers to assure them about the security of any financial and personal information they share with your website. For example, timely emails before the holiday season gets underway can ensure users you are taking all necessary precautions, making them feel comfortable about shopping with your website.
- Take advantage of proven resources to help your business stay up-to-date with security issues and precautions. A third-party online services provider that makes it their business to stay on top of the issues can give you much-needed peace of mind. Services such as Web.com’s WebLock can help.
Now more than ever, it’s important to continually assure your customers that your ecommerce website is secure so you can maintain their trust, confidence and loyalty as shoppers.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at email@example.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.