If you want to know what the future of marketing looks like, start reading up on predictive computing.
As the name implies, predictive computing is all about using data to predict what you are going to do – and then using those insights to give you useful, real-time information. In marketing, that is called pre-targeting, and you can read more about it here.
What does this have to do with Google Now? Everything.
“Google Now” is a new product that you can integrate with your life (via your smart phone or wearable technology). It promises to do a few absolutely spectacular things using predictive computing:
“The right information at just the right time.”
From knowing the weather before you start your day, to planning the best route to avoid traffic, or even checking your favorite team’s score while they’re playing, get the information you want, when you need it.
“Assistance around the clock.”
Your information is automatically organized into simple cards that appear just when they’re needed. Now cards are ready whenever you are so you can spend less time digging and more time living.
Now cards deliver the information you care about, without you having to search for it. Choose the cards most relevant to you and the experience gets even better, letting you focus on what matters.
“You’re in control.”
Now cards work the way you want. Sign in to get customized, highly relevant information. You control the settings that determine the information provided.
This is what cards look like:
How is Google Now going to change marketing?
Google dominates search. Their rules for search engine optimization are the rules you must follow to ensure your website is easily findable.
Google also has great business tools that can help you become more findable, like Google Maps and Google+. The more you use Google, the more Google will know about your business and the more findable you will be.
Your small business could start showing up in Google Now cards, thus helping a prospect become a new client all thanks to your strong web (Google) presence. Imagine the possibilities, the referrals, the new business, the increase in sales!
So, what do you think? Will you use Google Now, and do you agree with my prediction that Google Now will help change marketing forever?
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