Video marketing is one of the smartest and best ways to reach your clients. Aside from the fact that videos are fun to watch, they are incredibly engaging and can create an emotional connection that text just can’t. As humans, we also process visual information better and faster than text. So yeah, video is awesome.
However, the video marketing game has changed a bit, simply because we’re consuming so much information on mobile devices. According to Cisco, mobile video traffic accounted for 55 percent of total mobile data traffic in 2015. Not only is that a crazy high number, but it also underscores how much we really, truly love to watch videos.
Now, as you know, your experience on mobile is different than your experience on a desktop. And as fellow small business owner, I know you don’t have gobs of time and money to spend on creating new videos at a steady clip – I sure don’t! But there are cheap ways to do mobile video marketing. Let’s dig in, shall we?
Google Hangouts on Air
Hangouts On Air lets you host and broadcast a live discussion through your YouTube channel or Google+ Home page. You can also edit and share the video later. Up to 10 people can join you, but you can’t “save” a seat for anyone. If someone joins and is being a total jerk, you can “eject” them.
Blab also lets you host a live discussion from their platform. You can have two to four people on air at anytime and record the whole thing for future use. During your blab, your audience can participate by adding comments and asking questions.
Periscope is a live video streaming app owned by Twitter. There is no limit to the number of people who can join you. Broadcasts can be shared when they’re live and replayed for up to 24 hours, but you can’t save and share them later. Viewers can comment and ask questions, but keep in mind that trolls are a big problem on the platform.
Facebook Live is a live video streaming app like Periscope. It’s a little less free-wheeling than Persicope, though, as you initially invite fans to join. Your fans, in turn, can share your video with their friends on Facebook, making it more likely you’ll attract people who are interested in what you have to say (as opposed to trolls).
Finally we have the humble but effective video blog. Hit record on your computer’s camera, and when you’re done, you can upload the video to YouTube or Vimeo, embed in your blog, share it on social, etc. The key to making successful video blogs isn’t sleek production quality. Instead, it’s all about sharing valuable information, letting your personality shine, and keeping it short (five minutes or less).
Tell us about your experience with mobile video marketing! What platforms have you tried? What ideas have worked and what have been a bust?
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