If you’ve got the basics of Twitter down pat, good for you! It’s a great tool, and I personally love using it to discover new content, connect with people from around the world, and strike up or join conversations.
Since it’s already working for you, why not make it work harder? I did some research on advanced Twitter marketing tips and found the following tips on Social Media Examiner that 1) I had never heard of, and 2) have the potential to take your social media marketing to the next level.
Use Twitter Advanced Search Queries
Regular Twitter search gives you broad results around hashtags and users. If you want to hone in your searches to find people who are looking for your product or service – aka, leads! – use Twitter Advanced Search Queries. This requires you to manually type in operators, but don’t worry – it’s not complicated!
Here’s how operators work:
- To: shows you tweets sent to a user (to:webdotcom)
- From: shows you tweets sent from a user
- Near: narrows down the area you want to monitor
- Within: narrows the area down to within a certain radius (near:20009 within:1mile)
You can also use emoticons: happy, sad and question marks are the most common ( surfing? or weekend ).
It is incredibly easy to split-test tweets to see what performs better, whether it’s language in the tweet, the hashtags, or the time you send it. You just need to use a URL shortener like Bit.ly or TinyURL or a social media dashboard like Hootsuite, which have built-in link shorteners.
As you probably know, every time you shorten a link, you get a different code, even if the link you are shortening does not change. Create as many codes as you need for as many emails as you want to test against each other – and write it all down so you can track what performs better.
Hack your way to better Instagram photos on Twitter
Facebook owns Instagram, so it should come as no surprise that Instagram photos are treated like garbage on Twitter (Facebook’s doing, not Twitter’s). For one, your photo won’t show up as an in-stream preview, nor will it be catalogued as a photo.
There’s a work around for this, though! Use IFTTT. Set up a command that will automatically post new Instagram photos as a tweet that also show your photo (rather than a link). Nice, huh?
Got any questions about improving your Twitter marketing? Leave them in the comment box below!
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