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Digital Marketing

Learn how to market your small business online and attract new clients and customers.

  • Is It Time for a Marketing Makeover?

    Is It Time for a Marketing Makeover?

    Is it time to change? Ask yourself these questions to decide if your business's marketing materials need a makeover.

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  • Get found online with Ignite Online Marketing!

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  • 5 Quick Tips for Using Emojis in Email Marketing

    5 Quick Tips for Using Emojis in Email Marketing

    Have you noticed emojis appearing in email subject lines from big brands? I have, too, and I figure that if big brands are using them, they must work. But of course, there are a few tips to follow...

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  • What Should Your Mix of Print and Digital Advertising Be?

    What Should Your Mix of Print and Digital Advertising Be?

    With digital marketing evolving so rapidly, how should a small business owner divvy up the marketing budget to get the most ROI? While just a few years ago, the majority of your marketing and...

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  • Dad, the New King of Influencer Marketing

    Dad, the New King of Influencer Marketing

    If your business targets parents as customers, you already know that mothers are super active on social media. However, a new study finds fathers are also highly active on social—and highly...

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  • Pinterest for Business: 7 Ways to Improve Your Marketing

    Pinterest for Business: 7 Ways to Improve Your Marketing

    Between the sales-boosting power of buyable pins and the sheer magnetism of beautiful photos, using Pinterest for business has become another great tool for small businesses to utilize to build...

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  • 6 Tips for Marketing With Testimonials

    6 Tips for Marketing With Testimonials

    Way before online review sites, there were customer testimonials — and marketing with testimonials can still be an effective marketing tool for your small business. Why are testimonials so...

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  • Simple Growth Strategies: Get New Customers via Gated Content

    Simple Growth Strategies: Get New Customers via Gated Content

    For any small business looking to generate marketing leads, gated content is one of the smartest tactics available. Gated content is content that’s not available to just anyone — users have to...

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  • 10 Fun Halloween Marketing Ideas For Small Business

    10 Fun Halloween Marketing Ideas For Small Business

    Usher in fall and the start of the holiday season with these fun and creative Halloween marketing ideas that any small business can do. 1. Decorate! If you have a bricks-and-mortar location, get...

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  • 4 Big Holiday Marketing Trends for 2016

    4 Big Holiday Marketing Trends for 2016

    Before we jump into holiday marketing trends for 2016, let’s first talk about what’s not changing. Video and images will play a huge role in holiday marketing once again, as they are the best way...

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  • Is B2B Facebook Marketing Back?

    Is B2B Facebook Marketing Back?

    Earlier this summer, my team and I noticed a huge drop-off in engagement when we published an article on LinkedIn. It was eerily familiar. In fact, it reminded us of what happened to everyone...

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  • 5 Tips to Create B2B Content Marketing that Works

    5 Tips to Create B2B Content Marketing that Works

    You’re probably already using content marketing to generate leads and convert customers for your B2B business. But are you doing it right? How can you create B2B content marketing that really...

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  • Event Marketing: 9 Questions to Help You Choose Events to Sponsor

    Event Marketing: 9 Questions to Help You Choose Events to Sponsor

    Because I have yet to meet a small business with an unlimited marketing budget, it pays to do your due diligence before you get into event marketing. Simply answer these nine questions to ensure...

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  • The 5 Online Marketing Acronyms You Need to Know

    The 5 Online Marketing Acronyms You Need to Know

    For most small businesses, online advertising is a great way to reach new customers. Unfortunately, when you start digging into your options and learning more about it, you can quickly feel...

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  • How to Use Online Video to Boost Your Business

    How to Use Online Video to Boost Your Business

    Are you using online video to market your business yet? If not, you’re about to be left behind. According to The 2016 Social Media Marketing Industry Report, which surveyed over 5,000 marketers,...

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  • Why It’s Critical to Update Business Information Online

    Why It’s Critical to Update Business Information Online

    With a zillion things to do while running your business, it can be incredibly hard to keep up with basic maintenance around operations, marketing, and accounting. When’s the last time you picked...

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  • For Successful Email Marketing,Think Mobile First

    For Successful Email Marketing,Think Mobile First

    You know your business website needs to be mobile-friendly. But do you ever think about how important it is for your email marketing messages to be mobile-friendly, too? Almost nine in 10 (86...

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  • How to Effectively Use Popup Messages for Marketing

    How to Effectively Use Popup Messages for Marketing

    No, I’m not suggesting you launch a popup shop, restaurant, bar, or some other experience within a physical space – though that would be so fun! I’m talking about popup messages for marketing on...

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  • 3 Ways to Reach Women Consumers Online

    3 Ways to Reach Women Consumers Online

    Online marketing and advertising are heavy influencers of women consumers when making purchasing decisions, new research by Fluent and Influenster shows. What exactly are women consumers doing...

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  • 9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

    9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

    There’s no denying that for most marketers, Facebook’s organic reach has declined in recent years. But that doesn’t mean you should give up on this social network just yet. Quite the contrary:...

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  • 2 Big Facebook Updates and 3 More In Testing

    2 Big Facebook Updates and 3 More In Testing

    Just when you thought you had mastered Facebook for marketing, the company rolls out two big Facebook updates. I also uncovered three more features that are currently in testing. Here’s what you...

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