It’s troubling that women may have a harder time finding a mentor than men. With fewer opportunities and more challenges than male entrepreneurs, women business owners still need other women business owners to provide advice and mentoring. The key is knowing where to find them. One option is to attend conferences where you know successful women business owners will gather and simply ask. Busy entrepreneurs don’t have a ton of time, but if you have specific questions, chances are you’ll find someone who is willing to help. Dell’s Pay it Forward initiative works on the premise that when women help other women advance in their businesses, those women will pay it forward. Another option is to go online to see where women are communicating, such as blogs for women business owners, and introduce yourself to possible mentors.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.