Businesses that understand the significant advantage of having an online presence are likely to have already established a website, or are in the process of doing so. It doesn’t take a lot of in-depth analysis to realize that people these days spend a lot of their time on the Internet.
Whether it’s for doing business, communication or simply for entertainment is irrelevant. As long as people are in front of their computers and connected to the web, investing on a website that best represents the business is essential especially for ecommerce businesses to maximize the conversion rates and profits. In fact, a 1 second delay in page response can result in a 7 percent reduction in conversions, according to Kissmetrics.
However, it’s not wise to simply jump on the opportunity without doing the necessary research on which hosting service can provide the best services for the business. This is just as important as mulling over the color scheme, content and layout of the website. Jerry Low of Web Hosting Secret Revealed has a comprehensive 15-point checklist in order to assess what the business needs, and which web hosting services can deliver. Here are some of the most important reasons why getting an almost tailor-made hosting service is important.
A hosting service that would boast a 95 percent uptime might sound impressive. After all, that’s close to a hundred percent. But upon closer look, five percent downtime is a lot. One percent of one day is roughly 15 minutes, which brings a five percent downtime to almost an hour and a half of missed opportunities. The rule of the thumb is to never consider any hosting services that offer any lower than 99 percent. Minimal downtime is all the more important for sites that offer online transactions. Customers that are in the middle of a purchase will find themselves lost on whether they should continue with where they left off or start the process all over again.
Even though data travels at blinding speed, there are a lot of factors that can slow it down. These data packets may just be electronic signals but it doesn’t mean that they are free from the restrictions of the physical world. Just like cars traveling on the freeway, congestion can happen when too much data is moving along. Picking a hosting service that understands the value of investing in high-end equipment benefits both the business and the visitors of the site.
Avoiding Data Loss
There are few things that can outmatch the frustrations of having years of valuable data erased in just one instant. Unfortunately, there’s no surefire way to avoid losing data. Numerous factors can lead to this scenario including something as trivial as a power surge on the server’s location. Some gruesome scenarios include structural fires that can engulf hardware housing the collective data of different clients. The good news however, is that this can be solved by a simple contingency plan of having backups. Naturally, a hosting service that provides offsite backup is the better option. It’s imperative to ascertain that the hosting service offered by a particular company has an exhaustive means of backing up data. If there are no details about this information, feel free to contact their support.
By keeping these points in mind, many business owners could save their operations thousands of dollars in the long run and not loss any potential customers by avoiding any downtime.
Ellie Martin has been in the marketing business (it was called differently then) since 1999. Her works have been featured on Yahoo! , Wisebread, AOL, among others. She currently splits her time between her home office in New York and Israel.