Do you sometimes feel like the Internet is 90 percent cat videos? There’s a reason for that—people love animals, so much so that if you want your business’s online video to go viral on social media, you should consider using cats (or dogs or other animals) in it. With 78 percent of adult Internet users regularly watching or downloading online videos, you want to make sure yours is getting the traction you desire. According to Pew Research, funny and educational videos get watched and shared the most. But why do consumers like animals so much in online videos? (Remember the Super Bowl “Puppy Love” video? It got 50-plus million views.) Experts offer several reasons:
- People share content that has a strong emotional impact (especially the feel-good kind).
- Animals live in the moment, so watching them takes some of our daily stresses away.
- Pets trigger feelings of warmth.
The next time you’re creating a business video, a little catvertising might be purrfect.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.