Consumers love games, especially when it means saving money on their purchases—either online or in a store. Add an element of “gamification” to your mobile coupons by making them scratch-and-save. You can offer coupons for discounts, a voucher for a free dessert or an add-on service. Depending on your campaign, you can add the digital coupon to your email marketing, social media page or website or send it directly to your mobile customers. Web.com’s Scratch and Save is a solution for Yahoo Store and allows the online consumer to click and drag a dime across the virtual surface, revealing a random coupon code which can be used upon checkout for extra savings.
Check out Scratch and Save mobile coupons.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.