Besides posting and tweeting your company’s news to the general social media public, have you delved into the smaller social media communities to see what’s being talked about? That means searching out the niche social media communities popping up on the big social sites. On Facebook, for example, you want to see what pages your customers follow. Maybe a lot of them like the same music group or have a similar hobby (over 1 million fans like the Facebook scrapbooking page). You already know Pinterest is powered by member bulletin boards, each one created with a specific niche in mind. Use the hashtags on Twitter to determine if you’re following the right people and pages so you can market to your niche audience. Finally, don’t forget to check out Reddit, with its hundreds of niche online communities waiting for you to join the conversation.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at email@example.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.