There are some “rules” of business success most entrepreneurs abide by. But many also have their own “secrets”—things they do or believe that helped them achieve success. In “Secrets of Success,” a weekly interview series here at Web.com’s Small Business Forum, I ask some of today’s smartest, most innovative, most successful business owners to share their insights and success secrets with you.
Meet: Emily McCoy, the CEO of Posh Play. When she had her first baby, Emily went in search of a functional and fashionable solution that allowed her baby to have enjoyable crawling and tummy-time experiences at play dates and outdoors. She wasn’t satisfied with a lot of the products she found—most were too large and cumbersome to carry, took up too much space in her diaper bag and buckled when her baby started crawling on them.
But then Emily, a sports reporter for the Texas Rangers major league baseball team, found Posh Play’s play mat. She was Posh Play’s first customer and is now the CEO—taking the company to new and exciting levels.
Rieva Lesonsky: What did you want to be when you grew up?
Emily McCoy: Since I loved sports and wanted to be part of all the excitement and hoopla I originally wanted to become a Dallas Cowboys cheerleader. However, after I realized that they don’t make that much money, I quickly gravitated towards [wanting to be] a sports reporter.
Lesonsky: Why did you start your own business?
McCoy: Believe it or not, starting my own business wasn’t something I actually planned. I was introduced to the Posh Play’s signature play mat by a close friend of mine after the birth of my first child and I quickly became the first client. Shortly after, I came on board as a business partner and now am the sole CEO of Posh Play. Because I believe in the products and have used them myself all I want to do is share them with as many people as possible.
Lesonsky: Did you experience a pivotal moment on your way to success?
McCoy: Not really. It’s been a steady process. Honestly, I had no idea at the beginning of the Posh Play adventure, and am still figuring things out. If you want to keep growing you have to keep learning.
Lesonsky: What’s the best small business advice you ever gave and/or received?
McCoy: I was fortunate enough to be able to speak directly with Shark Tank‘s Mark Cuban and he gave me some really short, sweet and powerful advice: “Get tough because it ain’t easy.”
Lesonsky: What’s one “best practice” more entrepreneurs should be embracing?
McCoy: Building a community within your brand. Social media obviously plays a huge role in this. If you can make people feel connected through your brand, they’re more likely to be loyal and share it with others.
Lesonsky: Do you have a prediction for small business?
McCoy: I think that with the surge of multilevel marketing platforms, we will see an increase in small businesses due to people catching the “entrepreneurial bug.”
Lesonsky: What’s your favorite book?
McCoy: Stay by Dave Burchett.
Lesonsky: Is there a quote you find particularly inspiring?
McCoy: “Be hungry. Be humble. Be happy.”
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.