Modasten, a company that makes sunglasses from recycled skateboards, won the $250,000 Small Business Breakthrough competition sponsored by Web.com and the Jacksonville Jaguars
The winner of the $250,000 Small Business Breakthrough sponsored by the Jacksonville Jaguars and Web.com is Modasten, Inc., a local Northeast Florida company that makes premium sunglasses out of recycled skateboard wood. Gil Dror, CEO and owner of Modasten, was introduced as the winner on Friday during the Jaguars’ preseason game against the Pittsburgh Steelers. Jaguars owner Shad Khan, President Mark Lamping and Web.com CEO David Brown made the announcement.
Modasten, based in Jacksonville Beach, has several product lines in various shapes and colors made from skateboards. A supplier agreement with the largest skateboard recycling company in the United States allows Modasten to create its product line.
The grand prize, which Modasten won over a field of nearly 500 applicants, is a complete digital makeover from Web.com and a 2015 Jaguars sponsorship, together valued at over $250,000. The final round of the competition, called “The Cage”, was modeled after the popular entrepreneurial television show, Shark Tank and was composed of a panel of five judges including Khan, Lamping, Brown, NFL Senior Vice President of Marketing, Brand & Creative Jaime Weston, and Lee Wesley Companies Executive Vice President Camille Lee-Johnson.
Modasten’s comprehensive sponsorship of the Jaguars will include both traditional and non-traditional assets such as: logo designation and usage rights; video board presence and commercial inventory; television and radio commercials featuring a Jaguars player or coach as an endorser; digital media presence on Jaguars.com and in Jaguars social media; in-business appearances by Jaguars players, coaches, and/or personalities; premium hospitality at EverBank Field on game days; and client and prospect experiences with the Jaguars, and more.
The digital makeover Modasten receives will provide access to Web.com’s full suite of industry-leading solutions, including a state-of-the-art custom website; digital strategy session to boost customer reach – SEO/SEM, advertising, email marketing, ecommerce, and social media optimization; and a dedicated account manager to provide ongoing website updates and optimization.
Small Business Breakthrough Powered by Web.com was launched in an effort to help small businesses discover new ways to boost their marketing and earn next-level exposure. The recent launch of the Jaguars Black B2B initiative – designed to provide small businesses with the most complete corporate experience in professional sports, and entertainment and Web.com’s position as an industry leader in helping build customers’ businesses by harnessing the full potential of the web – made this partnership a perfect fit.
Tim is Director of Social Media at Web.com. A deeply experienced integrated marketing professional, former creative director and writer who operated his own full-service marketing, branding, public relations and design firm for 15 years, Tim provides a wealth of experience in nearly every area of marketing communications encompassing both new and traditional media.