So you’ve got a business blog? That’s great! You’re too busy to contribute to it regularly? Not so great. Consistently posting quality content on a regular basis (ideally, at least three posts per week) is key to successfully attracting readers and growing your base of blog visitors who (hopefully) become customers. If you and your employees can’t create enough blog posts, consider inviting guest bloggers to write for your blog.
How do you find guest bloggers, ensure they contribute content that fits your needs, and manage the process easily? Here are some steps to follow.
- Seek out guest bloggers. Do you notice people who regularly contribute content to blogs or publications in your industry? Maybe they’re frequent speakers at industry events, or constantly offering smart advice on LinkedIn Groups. Reach out to these people and ask if they’d like to contribute a guest post. You can also tap into your existing network of colleagues.
- Create guidelines. Simple guidelines that explain what you’re looking in terms of both style and content will help guest bloggers write usable copy. For example, if you run a landscaping business and have a blog, you might ask for blog posts between 300-500 words long, written in a conversational style, and offering actionable advice and tips for home gardeners. Consider posting a link on your blog’s home page that says something like “Want to write for us? Click here” and takes them to a landing page with more information.
- Offer a reward. Professionals write blog posts for free to boost their profile in the industry and spread the word about their companies, products or services. So be sure you allow guest bloggers to include a brief bio and links to their website, social media or what-have-you.
- Get organized. No guest blogger wants to work on a post only to have it disappear into a black hole. Create an editorial calendar (you can search online for samples and templates, or find plugins in most blogging software) to track and schedule posts.
- Share their work. Help guest bloggers grow their brand by promoting their posts on your business’s social media accounts. It will not only help them, but also raise your business’s profile as well.
With a little effort, you can find a regular stable of guest bloggers who will help build your website into a source of information that visitors return to again and again.
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Karen Axelton is Chief Content Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.