Is your small business growing as fast as you'd like? If not, one simple solution is delegating more of your daily tasks. By delegating, you’ll free up time you can spend on big-picture thinking, strategic planning and managing the aspects of your business where you excel.
You can delegate to employees, or, if you're not ready to hire yet, outsource to independent contractors or freelancers to take over time-consuming tasks.
The duties you should delegate will vary depending on your skills and your business. However, in general, delegating the following things will benefit almost every business owner.
- Administrative tasks: Answering and returning phone calls, scheduling appointments, and replying to emails can eat up hours of your day. Many of these things can be “delegated” to apps that automate the processes. For those that can't, consider hiring a virtual assistant to work for you a few hours a day. He or she can handle routine calls and emails while making sure you don't miss any of the important ones.
- Designing a business website: Unless you're a tech pro, designing your own website can take more time than you have to spare—especially if you want a custom website. Handing the job off to website design experts can help you get exactly what you want in much less time than it would take to do it yourself.
- Bookkeeping: Of course you should keep a close eye on your business’s finances, but that doesn't mean you have to be the one inputting information, generating invoices or maintaining records. Give the grunt work of bookkeeping to someone else, and you’ll save time and avoid tedium. Then hire an accountant to handle the more complex aspects of your business finances, such as tax planning and filing.
- Search engine optimization: Keeping up with changing trends in SEO is a full-time job — and as a small business owner, you've already got one of those. You can get better results by hiring SEO experts. They can find the most relevant keywords for your business, optimize your site content and help you build links so your site will show up higher in search engine results. Do you have a local business, such as a restaurant, retail store or auto repair shop? Look for experts who can help you manage local SEO, too; they'll ensure your local search listings are always up-to-date.
- Checking your online ratings and reviews: You need to stay on top of what people are saying about your business online — but who has time to check Yelp every five minutes? Save time (and your sanity) by using a reputation management service that can alert you to both positive and negative mentions of your business online so you don't miss a beat.
By delegating these five daily duties, you'll have more time and energy to spend doing the things you love most about your business.