Do you want your business website to be on the cutting edge of web design? If your business is involved in an industry where image is important, such as fashion, design, photography or interior decorating, you want to make sure your business website reflects current trends. Even if your business is not so trend-oriented, it’s important to keep abreast of web design trends so your site doesn’t seem as outdated as a Flash-animated site with a “Loading...89%” download bar. Here are six new web design trends to watch (and try out) for 2015.
- Scrolling sites. Have you visited Apple.com lately? Check out this page for the iPhone 6 and notice how you just keep scrolling down, down, down, instead of clicking? Scrolling is a hot trend partly because of the growth of mobile devices. A scrolling site can work on desktop, laptop, tablet or mobile hone. Plus, it’s easier to scroll than to click in most cases. Last, but not least, it’s faster because users don’t have to wait for a new page to load...and you know how impatient users are.
- Tile or card layout. Another increasingly popular way to fit a lot of information on one page is to use a tile or “card” layout, similar to how Pinterest is laid out. The page doesn’t look cluttered or confusing because all the shapes are unified and presented in the same fashion.
- Animation/video. To keep scrolling sites from becoming boring, many sites incorporate animation or video that triggers when the user scrolls over it. This creates movement and keeps the user interested and engaged so the page isn’t static. Other sites are eliminating traditional menus and instead using icons that display menus when the user scrolls, hovers or mouses over the icon. The interaction adds a sense of discovery.
- Bigger is better. Huge image backgrounds that take up the entire screen without borders are becoming popular. (Here’s an example.) Huge images are typically combined with minimal text so that the image stands out.
- Bigger is better with words, too. No, I’m not talking about big words like supercalifragilisticexpialidocious. I mean large type. Large typefaces will be used to draw the eye to the most important words on the page. At the extreme end of this concept, some sites eliminate images on the home page altogether so the words really stand out.
- Custom photography. If your image is going to fill the whole screen, it had better be impactful! That’s why more and more business websites are using custom photography as opposed to buying stock photos or taking their own pictures. Paying a professional photographer can be well worth the cost to create arresting images that no one else has and that will make Web surfers stop in their tracks.
What’s driving all these web design trends? Information overload, adoption of mobile technology and the need to ensure faster page loading times are among the factors spurring website designers to simplify, simplify, simplify. How will you change your business website to accommodate the new trends in website design?
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Maria Valdez Haubrich
Maria Valdez Haubrich is Chief Liaison Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.