5 Statistics That Prove Blogging Is Critical to Small Business Growth

October 11, 2016 Monika Jansen

online shoppers

Who has time for blogging? If you want your small business to grow, you do!

Because blogging can impact everything from your search ranking to building trust with prospects, I pulled some eye-opening statistics from this infographic to convince you that yes, your small business needs to blog.

Small businesses with blogs generate 126 percent more leads than those that don’t have one.

When done right, blogging is the gift that keeps on giving. It helps with search ranking and it builds credibility – both of which are important for generating leads.

When you add a new blog post to your site, you signal to search engines that your website is active. When someone lands on that blog post and sticks around a bit (to read it), search engines learn that the content you’re creating is also relevant. Because you have an active blog that your audience finds relevant, your search ranking goes up.

Now, let’s go back to that person on your website. If they like what they read, they’ll probably poke around on your website to learn more about you. They’ll also probably read a few blog posts and think, “This small business knows what they’re talking about!” If they like those blog posts, they might put themselves into your sales funnel by subscribing to your blog and/or newsletter.

Like I said – the gift that keeps on giving!

Interesting content is one of the top three reasons people follow brands on social media.

Sharing images, videos, and curated content is an integral part of your social media marketing strategy. But so is sharing original content. You can pull out quotes and interesting statistics from your blog posts, and of course you can write a teaser for your latest blog post and link back to it (thus driving more traffic to your website).

Companies that blog have 97 percent more inbound links.

Search engines love inbound links from credible sources, and blogging can definitely help you generate more. Those links generally come from a social media site. When you share a blog post, you link back to it. When someone shares your blog post with their network, they link back to it. And so on.

81 percent of consumers trust advice and information from blogs.

By freely sharing your expertise and teaching people how to do something themselves, you build trust. Trust is the basis upon which all relationships successfully function. Plus, blog posts allow your audience to get to know you – and that’s always a good thing.

61 percent of consumers have made a purchase based on a blog post.

Purchases can be encouraged by influencers who rave about your products or services in their own blog posts, or because they were searching for your product or service and you had a blog post on the topic that knocked their socks off.

If your small business is already blogging, what benefits have you seen? If it’s not, have these statistics convinced you?

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Author information

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.

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