5 Reasons You HAVE to Use Google+ for Marketing

June 26, 2014 Monika Jansen

google+

Still tip-toeing around Google+? Maybe these 5 reasons will convince you that using Google+ for marketing is no longer an option, but a must-have part of your marketing strategy:

Google+ can improve lead generation

Let’s be clear: Google+ is not really a social network so much as a place that connects you to Google Search. When it comes to marketing, fantastic search results is the holy grail of getting found and improving lead generation. As you read the following reasons, you’ll see exactly why.

Google+ generates a lot of brand engagement

According to Forrester (whose analysts are very bullish on Google+), Google+ generates a lot of brand engagement – second only to Facebook and double what Twitter generates.

People are using Google+

I’m going to quote Forrester again: Of the 60,000 US adults they surveyed, 22% use Google+ every month – prety much the same number who said they used Twitter every month. Interesting, huh?

Google+ is a social connector

Social search is the next big thing, and Google+ excels at it by connecting people based on their interests, expertise or problems. In other words, it helps you build meaningful relationships with new groups of people/customers/clients.

Google +Post ads take online ads to a new level

Anything you post on Google+ – videos, photos, blog posts, updates, hangouts – can be advertised using +Post ads on Google’s Display Network. As you know, Google’s Display Network runs your (highly targeted) ads on other websites. Want to reallly amplify your reach to the people who matter most? Google +Post ads are the answer.

Are you convinced? Why or why not? What else do you want to know about Google+?

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Image courtesy of businesstech.co.za

Author information

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.

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