4 Ways a Custom Website Designer Can Help Your Business Grow

March 21, 2018 Rieva Lesonsky

custom website designer

What exactly is a custom website? While many websites these days are created from templates, a custom website is designed from scratch, specifically for your business needs. You can create a template-based business website yourself, but for a custom website, you will need to hire an experienced website designer.

What are the benefits of a custom website? Why should you pay someone to build your website when you can do it yourself?

How a website designer influences your sales

Website designers have a huge influence over the success or failure of your website. Consider this: Fortune reports that whether users trust or distrust a website depends primarily on the website design. In one study where users were asked why they distrusted a website, 94% of their responses related to its design — just 6% related to its actual content.

Website loading speeds are another big factor in your business website’s success. It's always been important for websites to load quickly — but as the trend toward mobile Internet use continues, it's more important than ever. According to data from DoubleClick, more than half (53%) of mobile website visits are abandoned if the site takes more than 3 seconds to load. However, the average load time for a mobile website is 19 seconds.

How a custom website designer can help grow your business

  1. A custom website designer can speed up your website. Using a template website design can sometimes slow your website down by giving you more functionality than you need. This means your site has to load features that visitors will never use, which wastes valuable time. Custom website designers can create a website with only the features your customers need—nothing more.
  2. A custom website helps your brand make a splash. These days, your website is the primary "storefront" for your business, no matter what industry you're in. Are you launching a business in a highly competitive market or industry? A unique website could be just what you need to make a name for your new business. Custom website designers are up-to-date on the latest design trends. They know what's new, what's next and how to tailor it all for your business and your brand.
  3. A custom website designer can save you time. Creating a website using a template is pretty easy, even if you're not particularly tech savvy. But if you're not sure what you’re doing, you can still make mistakes that require a redo. For example, you may not think of adding features that could make your website more functional. A custom website designer knows what questions to ask you to create the perfect website for your business. In the long run, this can save time and effort on your part, while getting your website up and running faster.
  4. A custom website gives you more flexibility. As your business grows, who knows what products or services you’ll want to add to your offerings? Perhaps you’ll want to start selling online or accepting payments in international currency. Wherever your future plans lead you, a custom website designer can help you update your business website to meet your needs.

Once your website is up and running, find out how to get more website traffic.

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