3 Proven Ways to Get a Zillion Blog Subscribers

September 22, 2015 Monika Jansen

generate more leads

OK, I may have exaggerated a little bit when I said a zillion, so how does 5,000 sound? Good, right? That’s why Derek Halpern’s ebook, How to Get Your First 5,000 Subscribers, caught my eye.

Derek Halpern is now on his fourth amazingly successful blog, Social Triggers. He built it to 125,000 subscribers in 2 years, so um, yeah, he knows what he’s talking about!

Here’s what I learned from Derek about greatly increasing your blog subscribers:

A successful blog is about three things

Traffic, conversion, and referrals. That’s it. You want to drive highly-targeted traffic to your blog. You want to convert that traffic into fiercely loyal subscribers. You want to get your readers to promote and refer you to friends.

You need to craft and repeat your brand’s message

As Derek says in the ebook, you need to shape what people think about you, and it has to be insanely specific. What do you want to be known for? What is unique and memorable about you? Repeat this message over and over again. And then repeat it some more, until that’s what people associate you with, and it will be easy for them to refer business your way.

That message needs to be short

Ask:

  • What do your ideal subscribers want?
  • What’s the main problem they have that you believe you can solve?
  • What’s your method for solving that problem?
  • What do you love to talk about more than anything else?

Combine that into your message. THAT’s what you repeat. Again, repeating that message makes it easy for people to refer you business.

Target the people who can benefit from your content

Not sure who they are? Collect information from the people who are subscribers. Here’s how:

  • When people subscribe, ask them, “What are you struggling with?”
  • Send out short surveys often.
  • Encourage people to reply to your email marketing messages and share their stories with you.

Now start reaching out to them via guest blog posts, social ads, attending industry events, etc. As you gather their information, you’ll know what they care about. This will help you create content people want and convert them into loyal subscribers.

Get press to get traffic

First, you have to build relationships with bloggers and journalists by sending them helpful information. Soon, they’ll start turning to you for help with their stories.

How do you find these bloggers and journalists? They’ve covered a competitor or they’re written about the same topic you’re an expert in.

Second, you have to create a solid piece of content that’s worth attention. Then you persuade people to use that content by pointing out how it will make their life easier (bloggers and journalists are underpaid and starved for time). If you can work social, economic, or moral incentives into your pitch, you get bonus points.

As you start getting press, you’ll start seeing more and more traffic come your way.

And that’s it! Now you know how to drive traffic, conversion, and referrals! How will you use this to grow your subscribers – or client base?

Want more assistance growing your business online? Join the Web.com Small Business Forum for free access to our library of ebooks, the latest industry news and support from other business owners, entrepreneurs and working professionals. Join a Group to ask questions, share your opinions and grow your network! Visit Web.com to learn about our full range of affordable website design and online marketing services.

Author information

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.

Previous Article
Secrets of Success: Matt Rissell
Secrets of Success: Matt Rissell

There are some “rules” of business success most entrepreneurs abide by. But many also have their own “secre...

Next Article
Being Assertive Can Backfire on Women in Business
Being Assertive Can Backfire on Women in Business

Is being forceful and assertive at work a good or a bad thing? Apparently, the answer depends on whether yo...