There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books small business owners should read and the lessons you can learn from reading them.
By Shama Hyder
In today’s digital world marketing is at once easier and more complex. Author Shama Hyder runs an award-winning web marketing and digital PR business (The Marketing Zen Group), so she’s obviously on top of her game. In Momentum, she wants to get you on top of yours.
Hyder says today there’s a “new marketing ecosystem,” where digital marketing and traditional marketing are converging—and mastering that is the “crucial component of successful marketing momentum.”
Continuing her “Zen approach”—her first book, The Zen of Social Media Marketing, was a bestseller—Hyder shares her five essential principles that will enable you to use marketing to grow your business and brand. The book is packed with real-world examples, takeaways and tools, making it easier for you to cut through the chaos in today’s cacophonous marketplace.
By Howard J. Morgan and Joelle K. Jay
Despite being decades into the battle, women in business are still fighting for equal opportunities and more. Morgan and Jay, leadership consultants and experts, clearly state the case that businesses with women in leadership positions earn better profits.
This book isn’t about theories; it’s filled with solutions for businesses, showing them how to balance their leadership teams with men and women.
There’s plenty of good advice for women too. The authors explain that to be a successful leader women need to:
- Form networks of power, advocacy and sponsorship
- Align their personal and professional goals
- Know their own value—and communicate it
- Acknowledge bias where it exists
Morgan and Jay interviewed more than 100 senior business executives and identified nine advantages to having women in leadership roles. They’ve included a self-assessment you can use to measure how you rank in these areas—and where you need to improve.
By Warren Shiver and Michael Perla
Authors Warren Shiver and Michael Perla are sales experts and tackle the challenges of transforming your sales team head on. They say 75 percent of attempted sales force transformations fail because “salespeople are notoriously reluctant to change” and in those cases where the sales group does transform, the rest of the business doesn’t keep up.
Of course, despite these challenges it’s vitally important to tackle the transformation since it usually leads to “increased revenues, [greater] sales productivity and a reduced cost of sales.”
The authors note that salespeople are entrepreneurial by nature and tell you how to approach and implement the transformation while getting their buy-in.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at email@example.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.