There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books and the lessons you can learn from reading them.
Invisible Selling Machine: 5 Steps to Crafting an Automated, Evergreen Email Campaign that Literally Makes Sales While You Sleep ($9.95)
By Ryan Deiss
Ryan Deiss is a serial entrepreneur. He cofounded Idea Incubator and is the founder and CEO of DigitalMarketer.com. He started his first online business in 1999—from his dorm room—and since then he’s founded over 40 businesses. In Invisible Selling, Deiss is pitching the reality of one of the Holy Grails of entrepreneurship—making money while you sleep. He acknowledges it sounds hyperbolic, but says that thanks to “modern marketing automation tools (along with a handful of carefully crafted email messages), it’s truly possible.
Deiss says there are five phases of a prospect/customer lifecycle and explains how to automate each one. He says his approach can increase the amount of revenue you can get from email marketing.
Invent Your Future: Starting With Your Calling ($24.99)
A longtime leadership consultant and coach, Paul David Walker takes you through the process of recognizing your unique talents and using that knowledge to reach your goals. Walker interviewed 20 business leaders to reveal how they achieved success.
Walker creates a “roadmap” you can use to chart your own path, including how to convince others to support you and “master inner stillness to power your life.”
Unleash Your Moxie: A Girl’s Guide to Becoming Fiercely Bold, Incredibly Happy & Practically Superhuman! ($22.95)
You can’t help but be inspired by Crystal O’Connor’s personal story—from homeless teen to successful entrepreneur, speaker and author. O’Connor believes we become what we think about, so we need to change the way we think in order to transform our lives.
Despite the subtitle, O’Connor says everyone—men and women—can benefit from her book. She writes, “This guide is for those of you who know you were meant for bigger things...It’s for those who want clarity...” Moxie, says O’Connor is “energy, pep, courage, determination and know-how” and she believes we can all use a little more of that.
This is an easy, interesting and fun read. O’Connor explains that she set out to write a business book, but ended up writing one about the intertwining of business and mind-set because she hates being told what to do and she loves freedom. Sounds like an entrepreneur to me.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.