It’s all about saving for consumers who opt in to receive email marketing messages from your company. By including a digital coupon in your email, you’re increasing your odds of turning that promotion into a sale. In the last quarter of 2013, emails with coupons sent by Experian Marketing Services clients saw more success than those with no coupons. Email campaigns that offered recipients a coupon had a 34 percent higher unique click rate and a 14 percent higher unique open rate. Plus, transaction rates saw a 27 percent boost. When designing your emails with coupons, make sure you include a code so you can track the sale, and have a dedicated landing page to direct consumers to.
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Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at firstname.lastname@example.org, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.