Small Biz Tip: What’s the Number-One Way to Get Better Email Marketing Results?

May 16, 2014 Rieva Lesonsky

email marketing

It’s all about saving for consumers who opt in to receive email marketing messages from your company. By including a digital coupon in your email, you’re increasing your odds of turning that promotion into a sale. In the last quarter of 2013, emails with coupons sent by Experian Marketing Services clients saw more success than those with no coupons. Email campaigns that offered recipients a coupon had a 34 percent higher unique click rate and a 14 percent higher unique open rate. Plus, transaction rates saw a 27 percent boost. When designing your emails with coupons, make sure you include a code so you can track the sale, and have a dedicated landing page to direct consumers to.

Let Web.com’s email marketing services boost your results.

Author information

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

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