How many work emails do you send every day? Probably a fair amount divided between current clients, prospective clients, employees, project partners, vendors, and even former colleagues. Maybe some friends, too.
With so many emails flying around, your email signature can become a really powerful way to engage with your audience. All you have to do is think beyond including your name, company name, and phone number, and suddenly that email signature becomes a great little marketing tool.
Here are 9 ways to use your email signature for marketing:
1. Logo linked to your website
While it’s a no-brainer to include the name of your company (linked to your website, of course), why not make it visual and use your logo instead?
2. Your latest blog post
Get your blog posts in front of more people by sharing a link to the latest one in your email signature. You can simply use the title of your latest blog post, but you can also include a top tip or takeaway instead (linked to the blog post, natch).
3. Tweetable quote or statistic
Pull a really interesting/useful/valuable quote or statistic out of a blog post and use Click to Tweet to turn it into a tweetable piece of content.
4. Social media follow buttons
Again, including links to your social profiles are great, but embedding social media follow buttons are even better, simply because they are visual.
5. Newsletter or webinar sign-up
Invite people to sign up for your newsletter or next webinar by linking to the appropriate landing page on your website – and don’t forget to remind them what they’ll get when they subscribe/attend.
6. Downloadable content
Have a new ebook, workbook, report, or other piece of downloadable content on your site? Link to it, and just like with your newsletter or webinar, remind people what they’ll get when they download it.
7. Limited time promotion
If you’re running a special promotion, whether it’s for new clients or a new service, mention it in your signature and include a promo code if applicable.
8. Media mention
Were you recently covered by the press? It doesn’t matter if it is local, regional, or national, but as long as it’s great, share the news!
When you receive an especially heartfelt or powerful testimonial from a client (for example, they state how much money you saved them or new revenue you helped them generate), include it – and add a link to your “Contact Us” page.
What else do you like to share in your email signature? Has your strategy boosted site visits, lead generation, or sales?
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