If your website is getting a lot of traffic and generating engagement (comments on your blog, downloads of your ebooks, email subscriptions) for your niche, it might be worthwhile to monetize it. Why not put that website to work and enjoy a passive stream of income?
Here are 6 basic and super easy ways to monetize your website:
Affiliate marketing is an easy way to monetize your website. With affiliate advertising, you partner with another company – like Amazon – and anytime a visitor to your site clicks on a link and makes a purchase from the partner, you earn a percentage.
This is the most common way to monetize a website – and one you are familiar with. You know those banner and side display ads on websites and blogs? That’s display advertising. Try using AdSense to really optimize the process and boost your income.
This is kind of a combo of the above two monetization options. With lead generation, another company captures your site’s visitors’ email address (or other information) for their own lead generation purposes.
Do you have books/ebooks or valuable how-to guides filled with your knowledge and best advice? Consider selling them on your website. Even if you don’t have products to sell, you could sell branded swag – T-shirts, umbrellas, baseball caps, etc.
With sponsored emails, you basically rent your email list to another company who wants to reach your audience. Don’t worry, though – you are not giving any email addresses or contact information to the company. The email comes from you, but it contains the other company’s offer.
One of my clients has two email lists – one for subscribers to his service and one for non-subscribers. Guess who gets more in-depth and actionable information? If you have super valuable information to share, consider starting a subscription-only service.
Have you considered monetizing your website? What has stopped you?
Get more online marketing advice. Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your online marketing potential!
Image courtesy of bangkokpost.com