6 Basic and Easy Ways to Monetize Your Website

May 8, 2014 Monika Jansen

Money!

If your website is getting a lot of traffic and generating engagement (comments on your blog, downloads of your ebooks, email subscriptions) for your niche, it might be worthwhile to monetize it. Why not put that website to work and enjoy a passive stream of income?

Here are 6 basic and super easy ways to monetize your website:

Affiliate Marketing

Affiliate marketing is an easy way to monetize your website. With affiliate advertising, you partner with another company – like Amazon – and anytime a visitor to your site clicks on a link and makes a purchase from the partner, you earn a percentage.

Display Advertising

This is the most common way to monetize a website – and one you are familiar with. You know those banner and side display ads on websites and blogs? That’s display advertising. Try using AdSense to really optimize the process and boost your income.

Lead Generation

This is kind of a combo of the above two monetization options. With lead generation, another company captures your site’s visitors’ email address (or other information) for their own lead generation purposes.

Online Store

Do you have books/ebooks or valuable how-to guides filled with your knowledge and best advice? Consider selling them on your website. Even if you don’t have products to sell, you could sell branded swag – T-shirts, umbrellas, baseball caps, etc.

Sponsored Email

With sponsored emails, you basically rent your email list to another company who wants to reach your audience. Don’t worry, though – you are not giving any email addresses or contact information to the company. The email comes from you, but it contains the other company’s offer.

Subscriptions

One of my clients has two email lists – one for subscribers to his service and one for non-subscribers. Guess who gets more in-depth and actionable information? If you have super valuable information to share, consider starting a subscription-only service.

Have you considered monetizing your website? What has stopped you?

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Image courtesy of bangkokpost.com

Author information

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.

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