Email Marketing

Email is among the most valuable marketing tactics that small business marketers can leverage. Learn how to take advantage with these articles.

  • 5 Big Mistakes Startup Business Owners Make

    5 Big Mistakes Startup Business Owners Make

    Keep your startup business from becoming a statistic. From finding financing to getting a professional email address, here's what to do to succeed.

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  • Increase your credibility with a business email address

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  • How to Get Results From Your Business Emails

    How to Get Results From Your Business Emails

    Do people take forever to answer your business emails? Here are some simple steps you can take to get answers--faster.

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  • 4 Reasons Your Business Should Use Email Marketing

    4 Reasons Your Business Should Use Email Marketing

    Think email marketing is too old-fashioned for your business? Think again. Here are 4 reasons email marketing still matters.

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  • How to Make Business Email Marketing Work for You

    How to Make Business Email Marketing Work for You

    Think email marketing won't work for your business? Think again: These tips will put you on the path to email marketing success.

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  • 6 Ways to Brand Your One-Person Business

    6 Ways to Brand Your One-Person Business

    Branding is just as important for a one-person business as it is for Apple or Coca-Cola. Here's how to create a memorable brand.

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  • Can You Build a Business Email Marketing Campaign Around the Winter Olympics?

    Can You Build a Business Email Marketing Campaign Around the Winter Olympics?

    Want to tie your business email marketing to the 2018 Winter Olympics? Be sure to follow these rules.

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  • 5 Secrets to Subject Lines that Get Your Emails Opened

    5 Secrets to Subject Lines that Get Your Emails Opened

    During the holiday shopping season, your customers will be bombarded with emails. These 5 tips will help your messages stand out.

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  • What Email Offers Get the Best Response?

    What Email Offers Get the Best Response?

    What type of offer gets the best results in marketing emails? The answers may surprise you.

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  • Do Your Marketing Emails Have This One Fatal Flaw?

    Do Your Marketing Emails Have This One Fatal Flaw?

    If your emails frustrate your customers, they won't achieve your goals. Here are 5 fatal mistakes you might be making with marketing emails.

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  • 2017 Email Marketing Trends You Need to Know About

    2017 Email Marketing Trends You Need to Know About

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  • How to Restart Conversations With Prospective Clients

    How to Restart Conversations With Prospective Clients

    There is nothing more frustrating than when a prospective client pulls a Houdini act. You’ve met them in person, discussed the project a few times via email and on the phone, put together a...

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  • 8 Insider Tricks for Email Marketing

    8 Insider Tricks for Email Marketing

    Did you know that for every $1 spent on email marketing, the average return is $44.25? Email is not only a great way to reach your audience, stay top of mind, and drive sales – but it works! If...

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  • 5 Quick Tips for Using Emojis in Email Marketing

    5 Quick Tips for Using Emojis in Email Marketing

    Have you noticed emojis appearing in email subject lines from big brands? I have, too, and I figure that if big brands are using them, they must work. But of course, there are a few tips to follow...

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  • For Successful Email Marketing,Think Mobile First

    For Successful Email Marketing,Think Mobile First

    You know your business website needs to be mobile-friendly. But do you ever think about how important it is for your email marketing messages to be mobile-friendly, too? Almost nine in 10 (86...

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  • 3 Ways to Re-engage Inactive Email Subscribers

    3 Ways to Re-engage Inactive Email Subscribers

    How many of your business’s email subscribers are no longer engaging with your emails? If you have too many dormant email subscribers, you’re not only losing potential sales, but could also be...

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  • How to Use Welcome Emails to Grow Your Business

    How to Use Welcome Emails to Grow Your Business

    What do you do when new customers subscribe to your email newsletter or purchase products from your ecommerce website? If you don’t send out welcome emails, you could be missing an opportunity to...

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  • Is Your Email List Holding Your Business Back?

    Is Your Email List Holding Your Business Back?

    When you think about how to improve your company’s email marketing strategy, you probably focus on things like frequency, subject lines and offers. But perhaps the problem lies with the quality of...

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  • 4 Automated Emails Your Small Business Needs to Send

    4 Automated Emails Your Small Business Needs to Send

    Want to greatly boost lead generation and conversion rates? One word: Email. Take it a step farther, and use automated email to save you precious time. The Epsilon Email Institute found that...

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  • 4 Secrets to Retail Marketing Emails That Get Results

    4 Secrets to Retail Marketing Emails That Get Results

    How can you get better results from your retail marketing emails? Dig into the information you have about customers’ engagement with your business and use it to make your emails more relevant,...

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  • Do You Need Help Writing More Powerful Emails?

    Do You Need Help Writing More Powerful Emails?

    As every woman entrepreneur or businessperson knows, the way you present yourself in business matters–and the language used, whether in conversation, giving a speech or in written communication,...

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