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Email Marketing

Email is among the most valuable marketing tactics that small business marketers can leverage. Learn how to take advantage with these articles.

  • 2017 Email Marketing Trends You Need to Know About

    2017 Email Marketing Trends You Need to Know About

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  • How to Restart Conversations With Prospective Clients

    How to Restart Conversations With Prospective Clients

    There is nothing more frustrating than when a prospective client pulls a Houdini act. You’ve met them in person, discussed the project a few times via email and on the phone, put together a...

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  • 8 Insider Tricks for Email Marketing

    8 Insider Tricks for Email Marketing

    Did you know that for every $1 spent on email marketing, the average return is $44.25? Email is not only a great way to reach your audience, stay top of mind, and drive sales – but it works! If...

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  • 5 Quick Tips for Using Emojis in Email Marketing

    5 Quick Tips for Using Emojis in Email Marketing

    Have you noticed emojis appearing in email subject lines from big brands? I have, too, and I figure that if big brands are using them, they must work. But of course, there are a few tips to follow...

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  • For Successful Email Marketing,Think Mobile First

    For Successful Email Marketing,Think Mobile First

    You know your business website needs to be mobile-friendly. But do you ever think about how important it is for your email marketing messages to be mobile-friendly, too? Almost nine in 10 (86...

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  • 3 Ways to Re-engage Inactive Email Subscribers

    3 Ways to Re-engage Inactive Email Subscribers

    How many of your business’s email subscribers are no longer engaging with your emails? If you have too many dormant email subscribers, you’re not only losing potential sales, but could also be...

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  • How to Use Welcome Emails to Grow Your Business

    How to Use Welcome Emails to Grow Your Business

    What do you do when new customers subscribe to your email newsletter or purchase products from your ecommerce website? If you don’t send out welcome emails, you could be missing an opportunity to...

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  • Is Your Email List Holding Your Business Back?

    Is Your Email List Holding Your Business Back?

    When you think about how to improve your company’s email marketing strategy, you probably focus on things like frequency, subject lines and offers. But perhaps the problem lies with the quality of...

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  • 4 Automated Emails Your Small Business Needs to Send

    4 Automated Emails Your Small Business Needs to Send

    Want to greatly boost lead generation and conversion rates? One word: Email. Take it a step farther, and use automated email to save you precious time. The Epsilon Email Institute found that...

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  • 4 Secrets to Retail Marketing Emails That Get Results

    4 Secrets to Retail Marketing Emails That Get Results

    How can you get better results from your retail marketing emails? Dig into the information you have about customers’ engagement with your business and use it to make your emails more relevant,...

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  • Do You Need Help Writing More Powerful Emails?

    Do You Need Help Writing More Powerful Emails?

    As every woman entrepreneur or businessperson knows, the way you present yourself in business matters–and the language used, whether in conversation, giving a speech or in written communication,...

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  • To Make Email Marketing More Effective, Add SMS Marketing

    To Make Email Marketing More Effective, Add SMS Marketing

    Have you added mobile marketing to your marketing arsenal yet? If not, now just might be the time. About 6 billion text messages are sent in the United States each day, according to a new report...

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  • Why You Need to Think Mobile First for Email Marketing

    Why You Need to Think Mobile First for Email Marketing

    Are you still using email marketing without a thought to whether your emails are mobile-friendly or not? Today, you need to think beyond mobile-friendly emails to “mobile-first” emails. Here are 7...

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  • Do Your Business Emails Look Like Spam?

    Do Your Business Emails Look Like Spam?

    Did you know that email fraud is on the rise? I’ve certainly noticed a lot more suspicious emails in my inbox in the past month or so. As a small business owner using email for marketing and other...

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  • Connect with People Where They Are To Create Buy-In for Change

    Connect with People Where They Are To Create Buy-In for Change

    Imagine this: An email arrives from the Chief Executive Officer of your company with the following message: It is no secret that the past few years have been a struggle. Our competitors are buying...

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  • How Email and Social Media Can Work Together to Grow Your Business

    How Email and Social Media Can Work Together to Grow Your Business

    One thing I’ve learned over the years about small business owners – other than the fact that they are overwhelmed and time-crunched – is that they don’t understand how to weave together various...

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  • 4 Tips to Make Your Marketing Emails Go Viral

    4 Tips to Make Your Marketing Emails Go Viral

    Do you want to create marketing emails that “go viral”—that get forwarded to recipients’ friends, and their friends, and so on and so on? Viral emails, like viral videos, don’t happen on their...

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  • Are You Making These 4 Email Marketing Mistakes?

    Are You Making These 4 Email Marketing Mistakes?

    Sending marketing emails is easy. Getting them opened, read and acted upon is a whole other ball game. How can you improve your email marketing results? First, figure out what you’re doing wrong....

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  • Secrets of the Perfect Email Frequency

    Secrets of the Perfect Email Frequency

    How often should you send your customers marketing emails? It’s a delicate balance, according to a new report that assessed over 199 million emails and how subscribers interacted with them. If you...

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  • How to Write Emails That Get Results

    How to Write Emails That Get Results

    Once a marketing email gets opened, your job isn’t over. The tone and language used in the email can make the difference in whether the reader keeps reading—or hits “delete.” So what type of tone...

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