Ecommerce

Learn how to leverage digital marketing and ecommerce to grow your small business.

  • 5 Ways to Reduce E-commerce Returns

    5 Ways to Reduce E-commerce Returns

    You can't eliminate e-commerce returns entirely, but you can cut down on them by following a few simple steps.

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  • 5 Ways to Get More Traffic to Your Website This Holiday Shopping Season

    5 Ways to Get More Traffic to Your Website This Holiday Shopping Season

    Try these 5 simple strategies to get customers flocking to your ecommerce website this holiday season.

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  • Get Your Ecommerce Site Ready for Black Friday

    Get Your Ecommerce Site Ready for Black Friday

    Ecommerce sales are poised to soar this holiday shopping season. Follow these steps to grab your share of Black Friday sales.

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  • Friendly Fraud: The Secret Threat to Your Ecommerce Business

    Friendly Fraud: The Secret Threat to Your Ecommerce Business

    Customers asking for refunds from their online purchases could put your ecommerce business at risk. Here's how to protect yourself.

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  • What Is UGC and How Can It Boost Your Sales?

    What Is UGC and How Can It Boost Your Sales?

    Is your e-commerce business making the most of user-generated content, or UGC? Here's what you need to know.

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  • 4 Ways to Profit From Back-to-School Spending

    4 Ways to Profit From Back-to-School Spending

    Taking a few simple steps to target back-to-school shoppers can put your e-commerce business at the head of the class.

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  • How Fast Is Fast Enough for Online Shipping?

    How Fast Is Fast Enough for Online Shipping?

    Amazon pioneered same-day shipping, but other online retailers are pushing the boundaries of online shipping even further. How fast do you need to deliver?

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  • What the Amazon-Whole Foods Deal Means for Small Business

    What the Amazon-Whole Foods Deal Means for Small Business

    Amazon's purchase of Whole Foods is rocking the world of retail--but what will it mean for small retailers and independent ecommerce companies?

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  • 3 Ways You Can Use Personalization to Boost Ecommerce Sales

    3 Ways You Can Use Personalization to Boost Ecommerce Sales

    Is your ecommerce business using personalized marketing to boost sales? Here are three ways you can get more customers with personalization.

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  • The No. 1 Thing Your Website Needs to Make the Sale

    The No. 1 Thing Your Website Needs to Make the Sale

    Without effective calls to action, your business website is like a salesperson who never asks for the close.

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  • Shopping Cart Abandonment: 6 Ways to Overcome It

    Shopping Cart Abandonment: 6 Ways to Overcome It

    As an ecommerce retailer, customers who abandon their shopping carts are undoubtedly one of your biggest headaches. Fortunately, when you understand the reasons behind shopping cart abandonment,...

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  • 4 Email Alert Buttons to Add to Your Ecommerce Website

    4 Email Alert Buttons to Add to Your Ecommerce Website

    Competition for e-commerce shoppers will be more heated than ever this upcoming holiday season. One way to get customers to buy from your e-commerce website is by adding email alert buttons. Email...

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  • 5 Ways to Sell More on Your Ecommerce Website

    5 Ways to Sell More on Your Ecommerce Website

    The average ecommerce customer visits more than one retail website when they’re looking for a specific product to buy, according to a new study reported in MediaPost. How can you get visitors to...

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  • How to Get Moms to Buy From Your Ecommerce Website

    How to Get Moms to Buy From Your Ecommerce Website

    It’s no secret that moms are huge online shoppers. Whether they’re new moms of infants, in the throes of child-rearing or starting to shepherd their kids through college, mothers are busy and save...

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  • 7 Common Ecommerce Website Design Mistakes You Might be Making

    7 Common Ecommerce Website Design Mistakes You Might be Making

    Have sales for your ecommerce website slowed down? Or did they never take off in the first place? The problem might be with your ecommerce website design. Many small business owners make some...

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  • 6 Ways to Increase Your eCommerce Sales

    6 Ways to Increase Your eCommerce Sales

    Americans love shopping online, but unlike in-store purchasers, online shoppers are less likely to make impulse buys, according to a study reported in Chain Store Age. The majority of ecommerce...

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  • Why a Subscription Model Can Boost Your Ecommerce Sales

    Why a Subscription Model Can Boost Your Ecommerce Sales

    Are you looking for a way to increase the profitability of your ecommerce business? Then consider adding (or switching to) a subscription model. Ecommerce has given the old “product-of-the-month...

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  • How to Start an Ecommerce Business Part Time

    How to Start an Ecommerce Business Part Time

    If you’re looking for a part-time business to start, launching an ecommerce business is a great idea. Unlike a retail store that requires full-time sales help, an ecommerce website can practically...

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  • 2016 Holiday Shopping Forecast: Good News for Ecommerce Retailers

    2016 Holiday Shopping Forecast: Good News for Ecommerce Retailers

    U.S. consumers are gearing up for the 2016 holiday shopping season—and ecommerce retailers have reason to celebrate: More Americans plan to shop online this holiday season than ever before. Nearly...

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  • Is Your Ecommerce Site Too Slow?

    Is Your Ecommerce Site Too Slow?

    It’s a widely held industry standard that if a website takes longer than three seconds to load, potential customers will click away to the competition. So how do today’s top retailers measure up...

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