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  • How to Show Clients Love During the Holidays

    How to Show Clients Love During the Holidays

    As humans, three of our basic emotional needs are to be heard, acknowledged, and appreciated. This need is readily apparent in every aspect of our life (personal and professional), and try as we...

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  • What Matters More to Online Shoppers: Discounts or Free Shipping?

    What Matters More to Online Shoppers: Discounts or Free Shipping?

    As the holiday shopping season gets underway this week with Black Friday, most ecommerce businesses will rely on one of two tried-and-true tools to attract shoppers: free shipping and price...

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  • Is Black Friday Dying? How to Use Mobile Moments to Make the Sale

    Is Black Friday Dying? How to Use Mobile Moments to Make the Sale

    Black Friday is still a big deal to the media, retailers and consumers — but for how much longer? New data from Google reports that U.S. consumers’ approach to the holidays is shifting from a...

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  • 13 Cool Holiday Gift Ideas for Clients

    13 Cool Holiday Gift Ideas for Clients

    There are so many corporate holiday gift ideas out there that are the equivalent of the plastic crap your kids bring home in their goody bag from a friend’s birthday party. Does anyone even use...

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  • 6 Awesome Productivity Tools for Small Business Owners

    6 Awesome Productivity Tools for Small Business Owners

    Time is money, which is why online productivity tools are a must for small business owners. When I think about where I spend a lot of time that’s not billable, it comes down to four areas: Reading...

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  • 3 Companies Which are Actively Closing the Gender Gap in Tech

    3 Companies Which are Actively Closing the Gender Gap in Tech

    The unfortunate truth is that the gender gap is real. Women have fewer opportunities and get paid less than men for the same jobs. In fact, on average women make 79% of men’s salaries for the same...

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  • What Is User Generated Content and How Is It Helpful?

    What Is User Generated Content and How Is It Helpful?

    One of the small business owner’s greatest assets is their customers. The people who know and love you, buy from you and refer friends to you, engage with you on social media and read your emails...

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  • This User Experience Research Can Boost Your Online Sales

    This User Experience Research Can Boost Your Online Sales

    Global companies with localized campaigns always need to be able to satisfy customers no matter what part of the world they are from. Perhaps the fastest and most effective way for a business to...

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  • How to Build Trust Into a Competitive Advantage

    How to Build Trust Into a Competitive Advantage

    In the classic 1947 movie, A Miracle on 34th Street, Kris Kringle is in New York City over Thanksgiving weekend, and through a series of small events, becomes the store Santa Claus at Gimbel’s,...

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  • Guide to Google Analytics for Newbies

    Guide to Google Analytics for Newbies

    Google Analytics is an awesome website tool, which is why it’s so popular with everyone from digital marketing strategists to small business owners. If, however, you have Google Analytics...

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  • A Perpetual State of Positive Paranoia

    A Perpetual State of Positive Paranoia

    “Paranoia strikes deep. Into your life it will creep. It starts when you’re always afraid.” Those aren’t just lyrics to Stephen Stills’ rock classic “For What It’s Worth.” They describe the deep...

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  • Food Trend: Yes, Soup for You

    Food Trend: Yes, Soup for You

    Do you remember the infamous (yet classic) “Soup Nazi” from television’s Seinfeld? The fictional soup entrepreneur’s popularity stemmed from his rude treatment of customers. Reportedly based on a...

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  • 23 Fun Ways to Surprise and Delight Clients

    23 Fun Ways to Surprise and Delight Clients

    Want to show your clients how much you appreciate them for Valentine’s Day – or just because? There’s just one rule: Make sure whatever you do aligns with their interests and personalities. If...

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  • How Can Your Business Compete (and Succeed) in a Mobile World?

    How Can Your Business Compete (and Succeed) in a Mobile World?

    Mobile is how people connect to the internet in 2016. Seriously: There are 2 billion mobile users, and roughly 1.2 billion of these users browse the web from their phones, according to stats...

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  • How to Find Your Audience on Social Media

    How to Find Your Audience on Social Media

    I wish I could tell you that there are two or three surefire ways to find your audience on social media. But I’d be lying. Like much of marketing, finding your audience on social media involves a...

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  • How to Use Online Marketing to Drive Leads

    How to Use Online Marketing to Drive Leads

    Is your small business’s website doing as well as it could be at generating Internet marketing leads? To ensure your lead generation marketing strategies are working for your business, it’s...

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  • Top 9 Ecommerce Trends You Need to Know for 2016

    Top 9 Ecommerce Trends You Need to Know for 2016

    What ecommerce trends does your business need to be prepared for in 2016? A new survey from Boston Retail Partners polled some of the top North American ecommerce retailers to find out what’s on...

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  • Is Your Ecommerce Site Too Slow?

    Is Your Ecommerce Site Too Slow?

    It’s a widely held industry standard that if a website takes longer than three seconds to load, potential customers will click away to the competition. So how do today’s top retailers measure up...

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  • 8 Insider Tricks for Email Marketing

    8 Insider Tricks for Email Marketing

    Did you know that for every $1 spent on email marketing, the average return is $44.25? Email is not only a great way to reach your audience, stay top of mind, and drive sales – but it works! If...

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  • 10 Proven Ways to Build Customer Loyalty

    10 Proven Ways to Build Customer Loyalty

    No matter what industry you’re in, you have competitors. Some are big, national competitors and some are local small businesses. You will stand out from the crowd and earn fierce customer loyalty...

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